Korean serum & targeted treatments
The most concentrated step in your routine: plumping, purifying, radiance-boosting, plus skincare sticks to take anywhere.
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Which serum for which concern?
Dull or dehydrated skin: a niacinamide and probiotic serum such as The Repair Hero. Visible pores and the odd breakout: a naturally derived BHA like The Purify Hero. Dry skin and first signs of ageing: the bakuchiol in The Glow Hero. For a single blemish, The Spot Stop is applied just where you need it.
How to apply a serum
After your toner or essence, press two or three drops into the skin rather than rubbing. Then seal everything in with a Korean moisturiser. Rather than layering two serums, you can use one in the morning and the other at night. Prefer a mini first? Try the serum minis.
The stick format
Our skincare sticks (radiance, pores, anti-ageing) take the serum idea into a no-touch format, handy for top-ups during the day.
